When Rebecca Hamilton first entered the publishing world, she noticed a pattern that has repeated itself every time a massively successful series appears. Whether it was Twilight, Fifty Shades of Grey, or any other title that broke through the noise, authors were often the first to publicly criticize the very books millions of readers adored. The complaints usually sounded something like:
“The writing is bland.”
“The characters aren’t complex enough.”
“This relationship is unhealthy.”
“My book is objectively better, so why isn’t mine selling?”
But here’s the uncomfortable truth many authors overlook:
Readers, not authors, decide what becomes a bestseller.
And when millions of readers embrace a book, dismissing it doesn’t just keep authors from understanding why it succeeded, it also distances them from the very audience they want to reach.
This is a mistake we repeatedly inside the Six Figure Author Coach community, and it’s one of the biggest reasons ta...
A lot of authors first discover us through our free Facebook group for authors, and every so often, a new member pops in and asks what this community actually is, how it works, or what they should expect from being here. That question sparked this article.
If you’ve ever wondered who we are, what we do, or why this community has helped more authors hit six figures writing fiction than any other program, this will give you the full picture.
I’m Rebecca Hamilton, an author coach and two-time New York Times bestselling author. I built this community because I know what it’s like to start from nothing. Not “nothing” in the metaphorical sense, I mean it very literally.
I began my adult life homeless. Then I spent over a decade living at the poverty level. So when I finally discovered how to turn writing into a real, sustainable career…I made it my mission to help other authors do the same.
Today, I’ve:
Had books optioned for film
Helped over 500 authors become NYT,
...
The reason most authors struggle isn’t because they’re lazy, unmotivated, or not talented enough. It’s because someone lied to them. Usually, a lot of someones.
If you’ve ever Googled “how to sell more books” or “book marketing advice,” you’ve probably noticed something strange: everyone’s saying the exact same thing.
They tell you to post on social media, give your book away for free, join promo groups, and send more newsletters. They say those are the things you should do, when, in reality, many of them are the things you shouldn’t.
Because here’s the truth no one wants to admit:
Much of the advice authors find online is painfully wrong (or so outdated it’s practically useless).
We hear it all the time: “All the advice is already out there for free. You can find everything you need on Google.” If that were true, every author would already be successful.
The problem isn’t that free advice doesn’t exist, it’s that most of it was created to he...
Parenting and publishing may seem like two very different worlds...but any self-published author knows that writing, editing, and launching a book can feel a lot like raising a child. There’s trial and error, sleepless nights, and a constant mix of doubt and determination. The lessons I learned while raising my six children now guide the way I coach writers inside Seven Figure Author Career Program.
Here are six lessons motherhood taught me that changed not just my life as a mom, but my journey as an author and mentor.
When my oldest child, who has autism, was in public school, he was about to enter second grade and still couldn’t read. I pulled him out and started homeschooling. Within three months, he was reading. Within six, he was caught up. Within a year, he was reading at a high-school level.
The same thing happens in publishing. Some people simply don’t see your potential. That doesn’t mean you don’t have ...
For self-published authors, hiring an editor can be one of the most important (and most confusing) parts of the publishing journey. Editing is more than just fixing typos. It’s about shaping your story, and strengthening your brand, ensuring your book meets the expectations of readers in your genre.
Our author coach Rebecca Hamiltonexplains that “editing is one of the few areas where even talented authors struggle, because you’re trusting someone else to see what you can’t see in your own work.”
The truth is, the wrong editor can make your writing cleaner but your book weaker, while the right one can elevate both your craft and your career.
Before signing any contract, ask yourself these essential questions:
What type of editing do I actually need? Developmental editing, line editing, and proofreading serve very different purposes.
Do they specialize in my genre? An editor who understands roma
...
You pour your heart into every book. You’ve taken courses, joined promo groups, tested ads, posted endlessly on social media, yet your royalties barely move. Meanwhile, you watch other authors scale to five and six figures and think, “What are they doing that I’m not?”
If that sounds familiar, you’re not alone. After coaching over 500 authors to national bestseller lists and helping hundreds more cross the six- and seven-figure mark, author coach Rebecca Hamilton has identified one common thread behind almost every stalled author career:
You don’t know what you don’t know.
It’s not laziness, or lack of talent. It’s that most authors simply don’t realize which questions they should be asking to unlock the next level of growth.
We call this the Author Blind Spot, and it’s the single biggest barrier keeping talented writers from becoming thriving business owners. If you’ve ever felt like:
You’re doing “everything right” but sales still don’t stick
You’re drowning in conf
...
You don’t need to start off rich to build a successful author career.
Many bestselling authors begin with nothing, and some with even less. Our founder, Rebecca Hamilton, started her adult life homeless. Today, she’s not only a USA Today and Wall Street Journal bestselling author, but also a coach who has helped hundreds of writers grow from $0 to six- and seven-figure incomes.
Her story proves what we’ve seen again and again: you can start your author career with nothing. But while you can begin at $0, staying there will eventually hold you back.
If your goal is to scale into a profitable career, you’ll need to understand the paths available, and which one actually works consistently.
While every author’s story is unique, when it comes to going from nothing to a sustainable income, we see three main approaches.
This is the path where you pay nothing upfront. The publisher covers your editing, cover design, a...
When it comes to Facebook Ads, most author training focuses on setup, such as targeting, ad copy, images, and getting the lowest Cost Per Click. Those things matter, but they’re only half the story.
What most authors miss, and what can make or break the success of your campaigns, is something we call the Delayed Buyer Effect.
This is the single most overlooked factor that causes authors to shut off ads too early, and miss out on profits they could have had if they understood how buyers really behave.
The Delayed Buyer Effect happens when a reader sees your ad, wants your book, but doesn’t immediately purchase. Or when they download through Kindle Unlimited but wait weeks before actually reading.
For authors, this delay skews how we measure ad success. Your early metrics might look like you’re “losing money,” when in reality, readers are just lagging behind in their buying or reading behavior.
We’ve seen this in multiple case studies from Six and ...
First, a little background on me to give some context.
My name is Rebecca Hamilton, and over the years I’ve been blessed to hit the New York Times, USA Today, and Wall Street Journal bestseller lists multiple times. I’ve signed agents, landed film deals, hit the Top 100 on Amazon, had $40k royalty months, and earned six figures a year with a single series, more than once.
Now before you roll your eyes and think, “Good grief, is she just bragging?” let me stop you right there.
I’m telling you this because… none of it matters for you. You don’t need me to make money on my books. You need me to help you make money on yours.
Here’s what most author coaches won’t tell you:
A lot of them are still focused on building their own writing careers. That means:
Many of authors express how much they have worked on their craft. They cite their glowing reviews, point out their professional book covers, and tell us about their fantastic editors. And sure, sometimes authors are disillusioned, but there's plenty of authors who have done "all the right things" … but just aren't getting the expected results for their efforts.
After helping countless authors become six and seven figure earners (and helping over 550 authors become USA Today, New York Times, and Wall Street Journal bestsellers), author coach Rebecca Hamilton with her team discovered the key element to marketability.
And it's not about "writing the latest fads" or "trying the latest marketing trends." There's many ways you can sell a book (and most of them are very easy), but none of them will give an output of book sales equal to the input of money and effort from an author if their product isn't marketable.
The key to marketability goes beyond book covers, blurbs, and editing, too
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