For fiction authors, a book launch is more than a release date. We can look at it as a strategic window.

When executed correctly, a launch becomes your single strongest opportunity to trigger what we call Dream Reader Sequencing: the process by which Amazon and other vendors begin promoting your book for you as the right sales signals come in.

But this only happens when a launch is designed to work with the algorithm, not against it.

According to the Rebecca Hamilton, author coach and founder of Six Figure Author Coach, this is where most authors unknowingly sabotage their own success. by treating launches as one-time events instead of long-term systems.

Why Launch Timing Matters More Than Most Authors Realize

Amazon’s New Release Algorithm gives every ASIN a limited opportunity window, roughly the first 90 days a book is live. During this time, Amazon is actively testing your book to determine:

• Who is buying it

• When they’re buying it

• What else those readers buy

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