The reason most authors struggle isn’t because they’re lazy, unmotivated, or not talented enough. It’s because someone lied to them. Usually, a lot of someones.
If you’ve ever Googled “how to sell more books” or “book marketing advice,” you’ve probably noticed something strange: everyone’s saying the exact same thing.
They tell you to post on social media, give your book away for free, join promo groups, and send more newsletters. They say those are the things you should do, when, in reality, many of them are the things you shouldn’t.
Because here’s the truth no one wants to admit:
Much of the advice authors find online is painfully wrong (or so outdated it’s practically useless).
We hear it all the time: “All the advice is already out there for free. You can find everything you need on Google.” If that were true, every author would already be successful.
The problem isn’t that free advice doesn’t exist, it’s that most of it was created to he...
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