For self-published authors, hiring an editor can be one of the most important (and most confusing) parts of the publishing journey. Editing is more than just fixing typos. It’s about shaping your story, and strengthening your brand, ensuring your book meets the expectations of readers in your genre.
Our author coach Rebecca Hamiltonexplains that “editing is one of the few areas where even talented authors struggle, because you’re trusting someone else to see what you can’t see in your own work.”
The truth is, the wrong editor can make your writing cleaner but your book weaker, while the right one can elevate both your craft and your career.
Before signing any contract, ask yourself these essential questions:
What type of editing do I actually need? Developmental editing, line editing, and proofreading serve very different purposes.
Do they specialize in my genre? An editor who understands romance pacing might not be ideal for epic fantasy or thrillers. Genre awareness is key.
What’s their style and communication approach? Are their comments constructive and clear, or do they rewrite heavily without explaining why?
Do they have experience with self-published authors? The needs of indie authors often differ from those working with traditional publishers.
What are their turnaround times and policies? If you’re on a tight release schedule, confirm how they handle deadlines and expedited projects.
A strong editor understands story structure, language, and pacing, but the best editors also understand readers. Rebecca notes:
“For self-published authors, editing without market awareness can be a costly mistake. You might end up with a technically perfect book that readers reject because it breaks genre expectations.”
For example, in romance, infidelity is often a deal-breaker for readers. In mystery, readers expect a satisfying reveal. Knowing what readers subconsciously look for in your category ensures your edits strengthen, not sabotage, your sales potential.
This focus on reader psychology is a core part of the 3xP Frameworkwe teach across our programs: Psychology, Positioning, Profitability.
At Zero Alchemy Editing, editors are matched to authors based on manuscript needs and genre alignment, not availability alone.
Each manuscript can be personally evaluated to determine what type of edit it requires and which editor on the team is best suited for it. This approach helps authors minimize unnecessary rounds of editing and save both time and cost.
When the right editor is assigned from the start, most authors move through the process more efficiently and publish stronger books with greater reader satisfaction.
Fun fact: before anyone can edit for Zero Alchemy, they must pass a rigorous editing test designed to assess both skill and discernment. Most editors cannot pass this test. It isn’t easy, but it ensures that only the most qualified professionals are trusted with our authors’ manuscripts.

Unfortunately, not every editor advertising their services is qualified to do the work they claim. In reviewing dozens of “recommended” editors shared within the author community, our team found everything from missed basic grammar to story-level errors that actually weakened the book’s structure.
As our author coach Rebecca Hamilton puts it, “I’m not trying to call anyone out, I’m trying to call authors higher. Too many writers are paying people who shouldn’t be charging for editing at all.”
It’s not about perfection, no editor knows everything. But an editor should at least meet the baseline for their specific type of editing. If they can’t, then you’re not paying for editing, you’re paying for rework.
That’s why it’s so important for self-published authors to understand what good editing actually looks like. You don’t have to become an editor yourself, but having foundational knowledge helps you recognize red flags and hire professionals who truly strengthen your book.
No matter how experienced you are, every writer benefits from an outside perspective. Even professional editors use other editors because we all have blind spots. Many authors struggle with recurring weaknesses, such as character consistency, dialogue flow, or pacing that are hard to identify in your own work. An objective editor can spot these instantly. Recognizing and addressing those blind spots is how successful authors continuously improve and produce higher-quality books.
Here’s a quick checklist to guide your search:
1. Request a sample edit before committing.
2. Ask which genres or subgenres they know best.
3. Read a few books they’ve edited and check reader reviews.
4. Clarify pricing, deadlines, and communication style up front.
5. Make sure they respect your voice and creative vision.
Taking time to vet editors properly saves frustration later, and ensures you invest in someone who helps you achieve your publishing goals.
The right editor does more than polish your prose. They help shape your story for your readers and your market. Our team emphasizes that the strongest authors are the ones who understand editing enough to recognize quality when they see it. Whether you work with Zero Alchemy or another team, make sure your editor understands both your craft and your audience.
If you’re ready to build a stronger publishing strategy from editing to marketing, explore our Seven Figure Author Programs, or join our Free Facebook Communityfor ongoing advice and support.
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