You pour your heart into every book. You’ve taken courses, joined promo groups, tested ads, posted endlessly on social media, yet your royalties barely move. Meanwhile, you watch other authors scale to five and six figures and think, “What are they doing that I’m not?”

If that sounds familiar, you’re not alone. After coaching over 500 authors to national bestseller lists and helping hundreds more cross the six- and seven-figure mark, author coach Rebecca Hamilton has identified one common thread behind almost every stalled author career:

You don’t know what you don’t know.

It’s not laziness, or lack of talent. It’s that most authors simply don’t realize which questions they should be asking to unlock the next level of growth.

We call this the Author Blind Spot, and it’s the single biggest barrier keeping talented writers from becoming thriving business owners. If you’ve ever felt like:

• You’re doing “everything right” but sales still don’t stick

• You’re drowning in conf

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When it comes to Facebook Ads, most author training focuses on setup, such as targeting, ad copy, images, and getting the lowest Cost Per Click. Those things matter, but they’re only half the story.

What most authors miss, and what can make or break the success of your campaigns, is something we call the Delayed Buyer Effect.

This is the single most overlooked factor that causes authors to shut off ads too early, and miss out on profits they could have had if they understood how buyers really behave.

What Is the Delayed Buyer Effect?

The Delayed Buyer Effect happens when a reader sees your ad, wants your book, but doesn’t immediately purchase. Or when they download through Kindle Unlimited but wait weeks before actually reading.

For authors, this delay skews how we measure ad success. Your early metrics might look like you’re “losing money,” when in reality, readers are just lagging behind in their buying or reading behavior.

We’ve seen this in multiple case studies from Six and ...