Why Finding the Right Editor Matters

For self-published authors, hiring an editor can be one of the most important (and most confusing) parts of the publishing journey. Editing is more than just fixing typos. It’s about shaping your story, and strengthening your brand, ensuring your book meets the expectations of readers in your genre.

Our author coach Rebecca Hamilton explains that “editing is one of the few areas where even talented authors struggle, because you’re trusting someone else to see what you can’t see in your own work.”

The truth is, the wrong editor can make your writing cleaner but your book weaker, while the right one can elevate both your craft and your career.

What to Consider Before Hiring an Editor

Before signing any contract, ask yourself these essential questions:

• What type of editing do I actually need? Developmental editing, line editing, and proofreading serve very different purposes.

• Do they specialize in my genre? An editor who understands roma

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When it comes to Facebook Ads, most author training focuses on setup, such as targeting, ad copy, images, and getting the lowest Cost Per Click. Those things matter, but they’re only half the story.

What most authors miss, and what can make or break the success of your campaigns, is something we call the Delayed Buyer Effect.

This is the single most overlooked factor that causes authors to shut off ads too early, and miss out on profits they could have had if they understood how buyers really behave.

What Is the Delayed Buyer Effect?

The Delayed Buyer Effect happens when a reader sees your ad, wants your book, but doesn’t immediately purchase. Or when they download through Kindle Unlimited but wait weeks before actually reading.

For authors, this delay skews how we measure ad success. Your early metrics might look like you’re “losing money,” when in reality, readers are just lagging behind in their buying or reading behavior.

We’ve seen this in multiple case studies from Six and ...