Many of authors express how much they have worked on their craft. They cite their glowing reviews, point out their professional book covers, and tell us about their fantastic editors. And sure, sometimes authors are disillusioned, but there's plenty of authors who have done "all the right things" … but just aren't getting the expected results for their efforts.
After helping countless authors become six and seven figure earners (and helping over 550 authors become USA Today, New York Times, and Wall Street Journal bestsellers), author coach Rebecca Hamilton with her team discovered the key element to marketability.
And it's not about "writing the latest fads" or "trying the latest marketing trends." There's many ways you can sell a book (and most of them are very easy), but none of them will give an output of book sales equal to the input of money and effort from an author if their product isn't marketable.
The key to marketability goes beyond book covers, blurbs, and editing, too
...Every author wants to write books that readers devour in a single night. But why do some novels create super-fans, while others stall out after a few chapters?
The difference isn’t just talent or luck. It’s Reader Psychology, the heartbeat of the Reader Cloning System we teach at Six Figure Author Careerand Seven Figure Author Career.
Coined in 2016 by author coach Rebecca Hamilton, Reader Psychology explores the psychological and biological triggers that keep readers engaged. When you understand these triggers, your books stop being “just another read” and become addictive experiences.
There’s a major myth in the author world: that market research means chasing trends.
Too many writers look at what’s hot on TikTok, Amazon, or BookTok and try to copy it. Yes, this may make a little money in the short term, but it burns authors out. You end up constantly targeting new audiences instead of growing your own brand.
And the worst case? Authors pour money i...
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